Sales Training Workshops That Transform Performance and Build Legacy
Our sales training workshops don’t come out of a box—they’re built around your business, your market, and your customers. We dig in before training even starts, learning your industry, your sales cycle, and what separates your top performers. The result: every example, exercise, and playbook feels like it was made for your team—because it was.
Each session is hands-on and high-energy. We don’t lecture; we simulate the real conversations your reps are having every day. Whether it’s cold calling gatekeepers in manufacturing or building trust in professional services, your team practices real scenarios with expert coaching in real time.
Reps walk away with a simple, repeatable sales processes they can run with immediately. They are supported with ongoing resources that reinforce what they've practiced. They learn to communicate value clearly, qualify faster, and close bigger.
It’s not theory—it’s action.
Not generic—it’s built for your world.
Not one-and-done—it sticks.
Advanced Negotiation & Selling Techniques
-
Tactical training on framing value, handling objections, and creating win‑win agreements.
-
Simulation exercises that mimic the initial lead gathering call or the high‑stakes deal.
Mindset & Peak‑Performance Coaching
-
Techniques for confidence building, stress management, and habit formation.
-
Tools for daily 5‑minute “mental fitness” check‑ins.
Custom Playbook Development
-
Tailored scripts, objection‑handling matrices, and email/LinkedIn outreach templates.
-
Delivered in a searchable digital format for on‑the‑go reference.
Core Sales Fundamentals Workshop
-
Interactive, live session covering prospecting, qualification, discovery, and closing.
-
Real‑time role‑plays with immediate coach feedback.
Micro‑Learning Library
-
Access a growing library of short video lessons (2‑5 min) on specific tactics, accessible anytime via our YouTube channel.
-
Quiz checkpoints to reinforce retention.
Ongoing Community & Mastermind Access
-
Private forum of fellow high‑achievers for networking, idea exchange, and peer accountability.
-
Monthly Q&A webinars with industry veterans to keep strategies fresh.
What Our Clients Say
Sarah D. — Senior Recruiter, Helzberg Diamonds
Caleb and Mary Beth’s sales training has been an absolute game changer for me and my business. Their approach not only deepened my understanding of the psychology behind effective selling, but also helped me build genuine confidence in my sales process. I’ve been able to apply their strategies immediately, and the results have spoken for themselves. I’ve seen a direct increase in sales since completing their training.
Their teaching style is engaging, practical, and incredibly supportive. They have mastered the realm of teaching (as former teachers) and the realm of sales and have beautifully married them together. I’m truly grateful for the knowledge and clarity they’ve provided. Highly recommend their program to anyone looking to elevate their sales skills and see real, measurable growth!