Authentic Sales Trainers and best friends Caleb and Mary Beth Lutz One of the sales coaches that I (Caleb) study shared in an interview, "Ignore the wise guy's advice to 'build a business so you can sell it for a billion someday.' I want to build a business that I wouldn't sell if someone offered to pay me a billion dollars someday." Man, is this thought process powerful and RARE. The first choice of "build to sell" leads to money-only decisions short cuts decisions based on